Marketing intelligence for growing brands

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oddly watches your store and your ads, then fixes what's draining money. Pause wasted campaigns, block bad keywords, and capture missed revenue with one tap, or let it run automatically on Steer.

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Brand overview Last updated 2 min ago · Connected store

0 Health

Revenue (30d)

+12% wow

Ad spend

Halved

True ROAS

0.00x

Tracking off

Conversion tracking broken. Pixel firing on the wrong action; three web purchase actions deleted. Reattach to fix.

SEO bridge found. Five queries ranking organically with no paid coverage. +$800-1,400/mo additional revenue.

What happens when you connect

Day one. Real store. This is what oddly found.

A brand connected their channels. Inside the first half hour, oddly had a complete picture of where the money was going and what to do about it. Numbers below are representative of what brands at this spend level typically see.

What oddly found

Conversion tracking deleted. The Web Purchase action was removed during a reorg. Both campaigns showed ROAS = 0 because the events had nowhere to land.

3 actions deleted 0 conv attributed

Two Search campaigns burning. $1,840 spent over 30 days on enabled campaigns with no measurable return. Estimated $340/mo wasted on misattributed clicks.

$1,840 spent $340/mo wasted

ROAS misreported as 0. Real ROAS using all conversions was 1.73x. Same spend, completely different story.

Reported 0x Real 1.73x

What oddly did automatically

Halved both daily budgets via the Google Ads API the moment we approved. Two campaigns dialled back together until tracking is verified.

2 campaigns $920/mo saved

Cross-referenced store orders against the Google Ads conversion log. 17 orders worth $3,180 existed; zero made it to Google. Diagnosis confirmed.

17 orders $3,180 untracked

Sent a critical alert with the fix walkthrough and a deep link to the action queue. One click to act.

Email + dashboard 24h dedupe

What oddly recommended

Restore the Web Purchase action with a 30-day click window and enhanced conversions. Reinstall the customer-event pixel pointing at the new conversion label.

+$3,180/mo attribution ~25 min fix

Add five SEO bridge keywords to a paid campaign. Ranking organically on them with no paid coverage. Estimated lift quoted per keyword.

+$800-1,400/mo est. 5 keywords

Reallocate budget to Performance Max once tracking is verified. Catalog coverage near zero today; closing that gap is the next compounding move.

ROAS 1.73x to 3.2x Catalog gap

All of this happened within minutes of connecting. No analyst, no agency call, no spreadsheets. The diagnosis, the fix walkthrough, the budget action, and the dollar impact were all in the dashboard before the first coffee.

$1,260/mo In issues found on day one

Your action queue

This is what oddly does. Not just what it sees.

Every fix lands here, severity-coded and source-tagged. One tap to approve on Nudge. On Steer, critical fixes ship the moment they're found.

Action queue · 4 pending

Critical Google Ads

$1,260/mo

Campaign 'Summer Sale' spending $42/day with 0 conversions. Pause recommended.

Auto-paused on Steer

Underperform Google Ads

$390/mo

3 keywords with $180 spend and 0 conversions in 14 days. Pause and reallocate.

Opportunity Search Console

+$800-1,400/mo

5 search terms ranking organically with no paid coverage.

Insight Google Ads

+23% CPC

Google auto-applied a broad match recommendation yesterday. Your CPC increased 23%.

Your action queue. Swipe right to approve. Swipe left to dismiss. On Steer, critical fixes happen automatically.

We protect your budget. That's not a setting, it's a rule.

oddly can pause campaigns, block wasted keywords, and reduce budgets to protect your money. But it can never increase your ad spend. Not on any tier, not under any condition. That rule is hardcoded into the platform, not a toggle you can accidentally turn off.

Recommendations, filtered

Recommendations filtered for your business, not anyone else's.

Not every optimisation suggestion you receive is in your best interest. oddly reviews every recommendation before it reaches your queue. If it would increase your spend without evidence it'll grow your return, it gets filtered out. You only see fixes that protect or improve your revenue.

How it works

Three steps. No code, no consultants.

From connection to first recommendations in minutes.

Connect your store and ad accounts

Five minutes. OAuth flows for Shopify, Google Ads, Meta Ads, Search Console. No code.

oddly analyses and surfaces what's costing you money

Health score, money-at-risk alerts, and a prioritised list of fixes within minutes of connecting.

Approve fixes, or let oddly handle it automatically

On Nudge you approve each action. On Steer you delegate categories within your rules.

Works with Shopify Google Ads Meta Ads Search Console HubSpot

Coming soon LinkedIn Ads TikTok Ads WooCommerce

Pricing

Pick a tier. Upgrade when you see value.

Free forever on Watch. Two paid tiers unlock action and automation. Cancel anytime.

Watch

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See the leaks. Free tier stays free.

Unified dashboard across store and ads
Product-ad alignment scan
3 preview recommendations per week
Google Ads + store data connectors

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Marketing intelligence, in plain English

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Google Ads May 9, 2026

Stop guessing. Start knowing.

Connect your store and your ad accounts. Inside five minutes you'll see what oddly sees. The free tier never expires.